Modern Marketing Concept
1.Target Market
Company decides to market in a particular area.
2.Co Ordinating Marketing
Compay integrate all marketing activities
For example.
Real estate sales and purchase local national international
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3.Door To Door Sales
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Marketing Management
Marketing management represents marketing concepts in action i.e.pre-planned
demand management under customer -oriented marketing philosophy.Marketing management
maybe defined as the process of management of marketing programmes for accomplishing
organisational goals and objectives.it is the management of the crucial and
creative tasks of delivering consumer satisfaction and thereby earning profits through consumer demand.
Marketing Management is directly in charge of:
*The settings of marketing goals.
*Developing the marketing plans.
*Organising the marketing functions.
*Putting the marketing plan into action.
*Controlling the marketing programmes.
Recent Marketing Innovations
1.Social Marketing
2.Demarketing
3.Remarketing
4.Over Marketing
5.Meta Marketing
6.Relationship Marketing
7.Augmented Marketing
8.Organisation Marketing
Various physical distribution functions are.
1.Storage And Warehousing
2.Transport
3.Delivery Schedule
4.Packaging
5.Finished Stock
6.Order Processing
